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The Hallmark Society Streetscape Project

Community Partners:
The Hallmark Society of Victoria

Web Site:
http://www.hallmarksociety.ca

Office email office@hallmarksociety.ca

Project Directors:
Helen Edwards, Hallmark Society
E-mail: helen@highspeedplus.com
Martin Segger, Maltwood Art Museum & Gallery, University of Victoria
E-mail: msegger@uvic.ca

Collaborators:
Dr. Chris Thomas, Department of History in Art
Dr. Larry McCann, Department of Geography

Student Researchers:
Summer Student Assistants: Erin Coulson, History in Art; Esther Parker, Geography
UVic Arts and Writing Co-op: Gillian Saunders, English; Kevin Smith, Professional Writing and Leisure Studies
Young Canada Works: Ayla Lepine and Christina Smylitopoulos, History in Art; Eliane Macdonald, Geography
Youth Community Action Program: MaryAnne McGrath, Anthropology; Samantha van Vollen, Visual Arts

What can the buildings in a neighbourhood teach us? How can we find the stories behind the bricks and mortar? The Hallmark Society embarked on an ambitious photographic documentation of three Victoria neighbourhoods in the spring of 2001. Funded by the BC Arts and Heritage Fund and the CURA program at UVic, the project hired two students to photograph every structure, landmark feature and streetscape in the three areas while four students undertook extensive research in the City of Victoria archives. Over 6,000 photographs were taken and preliminary research has been completed on almost 2/3 of these. Public input was sought through open meetings and articles in the Fairfield Observer. The stories gathered from the people who live, work and play in the structures helped construct the social and architectural history of some of the oldest areas in the city. Through a partnership with the Victoria Heritage Foundation, access was gained to recent and key information catalogued from building plans at Victoria City Hall.

A large, portable display with multiple panels, outlining the project and the research has been constructed. The panels highlight and examine examples of the diverse architectural styles in the Gonzales and Fairfield areas. The display entitled Fairfield Vernacular has been set up in public spaces in Victoria and is available in pdf format under on the Hallmark Society web site under 'Special Projects'. The project has had a positive impact on other communities in the Capital Regional District as well. Helen Edwards was a speaker at the Blanshard Community Centre when a heritage inventory of that area was discussed. Stories gleaned from this research are included in a chapter in "Untold Stories of British Columbia" published by the Humanities Centre at UVic.


UVic students and project photo team Esther Parker and Christina Smylitopoulos.

photos by Esther and Christina